If you have been making your own crafts for awhile, you may be ready for the next step of selling. You don’t need a brick and mortar store in order to sell your crafts. All you need is an online shop and enough space in your home to store inventory. So now you may be wondering exactly how to sell crafts online. This post will walk you through the basic steps for success.
Crafts To Make And Sell
Step one is coming up with the crafts that you can make that will be the most likely to sell. Obviously you want to sell something that you enjoy making and are good at. Make a list of these crafts and then research online craft shops, such as Etsy or Artfire, to see how these types of crafts are selling.
It’s always a good idea to research the competition for pricing and hot sellers. Doing this will also give you more ideas of crafts that you can sell that are in your wheelhouse.
Where To Sell Crafts Online
The next step is setting up an online shop. There are many places that you can set up a shop with the most popular one being Etsy. When choosing where you want to set up shop, you should consider costs and potential traffic. It’s more likely you will find shoppers at the most popular shops versus newer or less known places. I suggest one of the following three shops.
Etsy: At Etsy, you can set up a shop for free but there is a small transaction fee of 3.5% on every item that you sell as well as a 20 cent listing fee per item. I have had Etsy shops and have been very happy with the layout of the stores, the handling of transactions by Etsy, and the tools for promoting the shops. Since Etsy is so popular, you can also be assured of plenty of traffic.
Artfire: Artfire is set up in a very similar way to Etsy and is another popular one. The costs are a little bit more with a monthly fee as well as a final valuation fee. Monthly fees run from $4.95 to $40 per month, depending on the plan you choose, which is based on the number of listings you will have. There is also a final valuation fee between 3% and 9%.
Handmade at Amazon: This one is fairly new but with all of the traffic that Amazon gets, it would be a great place to set up shop. Currently, there is a 15% per item fee with all monthly fees waived.
How To Promote Your Online Store
After setting up your new shop, you want people to find you. There are several ways that you can promote your shop that won’t cost you a dime. The following list will get you well on your way.
- Have an outstanding image of your product: Take the time to photograph your crafts in the best light and setting. Use a photo editing tool such as Photoshop to correct lighting or sharpness. If you have a great looking photo, chances are you will attract shoppers, who are searching, just with your image.
- Pinterest and Instagram: If you don’t already have a Pinterest or Instagram account, open one right away! These are great places to share your product photos and drive shoppers to your store.
- Other Social Media: You should also have a Facebook business page or Google + account for sharing your products. Once you get a decent amount of followers to your social media, you can really drive traffic.
- Blog: If you have a blog, you can promote your store in a blog post or a sidebar ad.
Recap On How To Sell Crafts Online
- Have a sellable craft that you are comfortable making.
- Research the competition for pricing and styles.
- Choose a good host, with affordable fees and high traffic, for setting up shop.
- Promote you shop.